Calls to action for conservation don’t all have to be doom and gloom, and if you want a broad audience to pay attention, I’m not convinced that’s even an effective approach. I much prefer how these folks in the Bahamas are getting the word out about the dwindling number of conch – large sea snails ubiquitous on menus throughout this Caribbean – with this R.A.D. as hell music video. You can’t tell me this isn’t a certified earworm. Cheers to more creative approaches and shout out to my friends who showed me this! Certified R.A.D.
Image clipped from the video